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FIRST WATCH TO CELEBRATE ONE YEAR ANNIVERSARY OF BROOKFIELD RESTAURANT WITH FREE BREAKFAST, BRUNCH OR LUNCH FOR TWO FOR A YEAR GIVEAWAY

April 16, 2012

Milwaukee, WI. – April 16, 2012 –First Watch, The Daytime Café, will award free Breakfast, Brunch or Lunch for two for a year to one lucky winner in celebration of the Brookfield, Wisconsin restaurant’s one year anniversary. The Anniversary Celebration will take place on Friday, April 27 and Saturday, April 28 at the First Watch Restaurant located at 17550 West Bluemound Road in the Brownstones Shopping Center.

Every customer that dines at the restaurant on Friday, April 27 and Saturday, April 28 will have the opportunity to enter a drawing to win free Breakfast, Brunch or Lunch for two for a year. The winner will be notified via email on Monday, April 30. A free coffee mug will also be given to the first 100 customers that dine on either April 27 or April 28 at the Brookfield First Watch location. First Watch is open from 7:00 a.m. until 2:30 p.m. (*Please see giveaway details below)

“This is a great way for us to thank the community and celebrate a successful first year in Milwaukee with First Watch,” said Mike Busalacchi of VMB Sunrise Hospitality, Inc., First Watch franchisee. “We look forward to continuing our success by expanding our presence in Milwaukee in the coming years.”

VMB Hospitality, Inc. plans to open its second First Watch restaurant in Milwaukee by the summer of 2012. Located at 11036 North Port Washington Road in the Mequon Pavilions, the restaurant marks the second of five First Watch restaurants VMB Hospitality plans to open in the Milwaukee market over the next three to five years.

A recipient of more than 200 Best Breakfast and Best Brunch accolades nationwide, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. In March 2012, First Watch launched a new menu offering 15 new items with fresh, new ingredients, including house-roasted fresh vegetables, and house-made granola, Muesli cereal and Ciabatta bread salad croutons. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch is now open and serves its entire menu seven days a week from 7:00 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

*Mug giveaway while supplies last. Free Breakfast, Brunch or Lunch for two consists of 52 dated certificates valid one per week and only redeemable at the Brookfield First Watch restaurant located at 17550 West Bluemound Road.

About First Watch
First Watch has specialized in award-winning, made-to-order Breakfast, Brunch and Lunch for nearly 30 years. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with nearly 100 restaurants in 14 states and additional units under development as part of the Bradenton, FL-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

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