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FREE SWEETS FOR MOMS COMPLIMENTS OF FIRST WATCH

April 24, 2008

Mothers to Receive Free Box of Chocolates When Visiting Popular Daytime Café on Mother’s Day 

BRADENTON, Fla. (April 24, 2008) – Not only will mothers enjoy a tasty breakfast, brunch or lunch when visiting any First Watch restaurant* on Mother’s Day, they will also leave with a complimentary box of Russell Stover chocolates in what has become a First Watch tradition in recognition of their special day.  

"Moms already love the healthy and fresh offerings at First Watch – and by giving away chocolates to moms on Mother’s Day we’ve really sweetened the dining experience,” said Chris Tomasso, Chief Marketing Officer of First Watch Restaurants, Inc.  “This is a great way for our customers to take their moms out to First Watch on Mother’s Day and know she won’t leave empty-handed.” 

First Watch, one of the nation’s fastest growing daytime-only cafés, offers an appetizing assortment of menu items for guests, from traditional favorites – like eggs, pancakes, soups, salads and sandwiches – to unique signature items – such as the Chickichanga®, Crepeggs™, and the Siesta Key Cocktail™.  First Watch has been health conscious since its inception, offering low-calorie, low-cholesterol and even gluten-free options on the menu’s “Healthier Side”– such as egg white and vegetable omelettes, fresh fruit crepes and the signature Power Wrap™.   

The 76 First Watch restaurants in 11 states are open normal business hours on Mother’s Day from 7 a.m. until 2:30 p.m.  The restaurants are on a first-come, first-served basis (no reservations).  For locations and more information, please visit www.firstwatch.com 

* Excludes Lawrence, KS restaurant

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