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April 24, 2008

Mothers to Receive Free Box of Chocolates When Visiting Popular Daytime Café on Mother’s Day 

BRADENTON, Fla. (April 24, 2008) – Not only will mothers enjoy a tasty breakfast, brunch or lunch when visiting any First Watch restaurant* on Mother’s Day, they will also leave with a complimentary box of Russell Stover chocolates in what has become a First Watch tradition in recognition of their special day.  

"Moms already love the healthy and fresh offerings at First Watch – and by giving away chocolates to moms on Mother’s Day we’ve really sweetened the dining experience,” said Chris Tomasso, Chief Marketing Officer of First Watch Restaurants, Inc.  “This is a great way for our customers to take their moms out to First Watch on Mother’s Day and know she won’t leave empty-handed.” 

First Watch, one of the nation’s fastest growing daytime-only cafés, offers an appetizing assortment of menu items for guests, from traditional favorites – like eggs, pancakes, soups, salads and sandwiches – to unique signature items – such as the Chickichanga®, Crepeggs™, and the Siesta Key Cocktail™.  First Watch has been health conscious since its inception, offering low-calorie, low-cholesterol and even gluten-free options on the menu’s “Healthier Side”– such as egg white and vegetable omelettes, fresh fruit crepes and the signature Power Wrap™.   

The 76 First Watch restaurants in 11 states are open normal business hours on Mother’s Day from 7 a.m. until 2:30 p.m.  The restaurants are on a first-come, first-served basis (no reservations).  For locations and more information, please visit www.firstwatch.com 

* Excludes Lawrence, KS restaurant

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