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January 12, 2015

Daytime Café introduces Day Glow Juice and a fresh take on Quinoa

BRADENTON, Fla. – Jan. 12, 2015 – First Watch, the nation’s leading Breakfast, Brunch and Lunch concept, launched its limited-time Jump Start menu today nationwide. Like all the traditional First Watch favorites, the seasonal menu keeps things fresh with locally grown ingredients while introducing new, mouth-watering flavors to celebrate the New Year.

Perhaps the most significant seasonal item being introduced by the daytime café is a freshly squeezed juice made using the new Nutrifaster N450 juicers installed in every First Watch restaurant.

“We wanted to start 2015 with something we’ve never done before – something to help people keep their New Year’s Resolutions,” said Shane Schaibly, First Watch’s corporate chef and director of culinary operations. “We decided to bring juicers into all of our restaurants and started juicing fresh fruits and vegetables every morning. It’s really a healthy, tasty and filling alternative to any of the processed juices you can find at other restaurants.”

The limited-time menu also offers two healthy breakfast dishes which include a breakfast-take on First Watch’s award-winning quinoa and an avocado dish served on whole grain Seed’licious toast. For lunch, it features an old favorite – the Superfood Kale Salad – back by popular demand.

Guests can find the following seasonal offerings in addition to the traditional favorites at their local First Watch for a limited time:

Day Glow

All natural fresh juiced carrots, oranges and lemons with a hint of organic ginger juice.

Avocado Toast

Our thick-cut whole grain toast topped with fresh smashed avocado, EVOO, lemon and Maldon sea salt. Served with two basted eggs.

Power Breakfast Quinoa Bowl

Two basted eggs atop a protein-packed quinoa, Italian sausage, house-roasted Crimini mushrooms and tomatoes, kale, Parmesan and EVOO.

Superfood Kale Salad

Vitamin-rich kale and mixed greens with housemade maple-roasted carrots, warm grilled chicken breast, dried cranberries, slivered almonds and shredded Parmesan cheese tossed in our refreshing maple-lemon vinaigrette.

The 2015 Jump Start offerings will be available until Sunday, March 8, 2015.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

About First Watch

First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. Named a 2013 “Next 20” Emerging Brand by Nation’s Restaurant News, a 2014 Top Franchise Value by FSR Magazine and the recipient of the 2014 Menu Masters Award for Best Healthful Innovation for its Quinoa Power Bowl, First Watch is the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 120 restaurants in 17 states. It also operates 19 restaurants under The Good Egg name in Arizona and one Bread & Company restaurant in Nashville, TN. For more information, visit www.firstwatch.com.


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