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NEW FIRST WATCH TO CELEBRATE GRAND OPENING WITH FREE BREAKFAST, BRUNCH OR LUNCH FOR A YEAR GIVEAWAY AND FREE MUGS

March 12, 2012

Sarasota, Fla. – March 12, 2012 – First Watch, the Bradenton-based Breakfast, Brunch and Lunch restaurant company will award free Breakfast, Brunch or Lunch for two for a year to one lucky winner at its Grand Opening Celebration on Monday, March 19 at the newly opened First Watch restaurant in Sarasota located at 3706 Cattlemen Road.

Every customer that dines at the new restaurant on Monday, March 19, will receive a commemorative coffee mug and have the opportunity to enter a drawing to win free Breakfast, Brunch or Lunch for two for a year. The winners will be notified via email after the close of business that day. First Watch is open from 7:00 a.m. until 2:30 p.m. (*Please see giveaway details below) In addition, the Sarasota Chamber of Commerce will be on-hand to hold a ceremonial ribbon cutting at 9 a.m.

“We’re thrilled to be opening another restaurant in our hometown,” said Chris Tomasso, chief marketing officer for First Watch. “This is a great way for us to giveback to the community for all of the years of continued support.”

First Watch is known for delivering an excellent dining experience and fast, friendly service. The menu features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes. All menu items are freshly prepared to order and the restaurant does not use microwaves, deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch is now open and serves its entire menu seven days a week from 7:00 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

• Mug giveaway while supplies last. Free Breakfast, Brunch or Lunch for two consists of 52 dated certificates valid one per week and only redeemable at the new First Watch restaurant located at 3706 Cattlemen Road.

About First Watch
First Watch has specialized in award-winning, made-to-order Breakfast, Brunch and Lunch for nearly 30 years. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with nearly 100 restaurants in 13 states and additional units under development as part of the Bradenton, FL-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.

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