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March 24, 2014

Daytime Café offers three new limited time menu items for a fresh start to spring

Bradenton, Fla. – First Watch, the award-winning Breakfast, Brunch and Lunch restaurant, today unveiled three new seasonal menu offerings rolling out this week at restaurants nation-wide. These limited time dishes will be available through Sunday, May 11, and boast inspirational fresh flavors and highlight seasonal fruits like strawberries, the first fruit to ripen in the spring.

Our springtime offerings add exciting, fresh flavors to our menu,” said Chris Tomasso, chief marketing officer for First Watch. “We take pride in providing fresh, seasonal items and showcasing our culinary creativity each new season. The spring menu is no exception with its three delicious dishes.”

In addition to all the traditional First Watch favorites, guests will find the following seasonal items at their local First Watch for a limited time:

Ÿ Lemon Ricotta Pancakes

Fresh ricotta cheese added to First Watch’s signature multigrain pancakes. Served as a “mid stack” of two pancakes topped with fresh strawberries, creamy lemon curd and fresh mint.

Ÿ AB&J Waffle

A twist on a favorite. A light, airy Belgian waffle topped with warm, creamy almond butter, strawberry sauce, fresh strawberries and our crunchy, housemade granola.

Ÿ Smoked Salmon and Roasted Vegetable Frittata        

A classic frittata with smoked salmon, house-roasted shallots and tomatoes topped with Parmesan cheese, a chive cream drizzle and fresh herbs. Served with dressed greens and a toasted ciabatta crisp.

First Watch’s fresh seasonal offerings are available in all restaurants through Sunday, May 11, 2014.

First Watch is currently the largest daytime-only restaurant concept in the U.S. with more than 115 locations and continues to grow with additional units under development throughout 2014.

A recipient of more than 200 “Best Of” accolades in markets across the country, including the 2014 “MenuMasters Award” by Nation’s Restaurant News for the Quinoa Power Bowl. First Watch features traditional favorites including pancakes, omelets, salads and sandwiches, as well as signature specialties such as the Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes.  All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

First Watch serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

To find a First Watch restaurant near you, visit https://www.firstwatch.com.

About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. Named a 2013 “Next 20” emerging brand by Nation’s Restaurant News, First Watch is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with more than 115 restaurants in 16 states and additional units under development as part of the Bradenton, Fla.-based company’s aggressive growth strategy.  It also operates 20 restaurants under The Good Egg name in Arizona. For more information, visit www.firstwatch.com.



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