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March 16, 2012

Bradenton, Fla. – March 16, 2012 – First Watch, the award-winning Breakfast, Brunch and Lunch restaurant company, is proud to continue its nearly 30-year tradition as the ideal destination for families and loved ones for Easter Brunch this year.

“Easter Sunday is a truly special occasion for many families and we are honored that so many include First Watch in their celebration,” said Chris Tomasso, chief marketing officer, First Watch.

A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers fresh, made-to-order traditional favorites including pancakes, French toast, omelets and eggs benedict, as well as signature specialties such as Skillet Hashes, Chickichanga®, Healthy Turkey Omelet™ and Fresh Fruit Crepes.

This year, First Watch will be featuring fifteen new menu items, including four omelets, four sandwiches, three Skillet Hashes, one salad, a frittata, a Crepegg®, and the Energy Bowl.

In addition, First Watch will offer new ingredients featuring contemporary, relevant flavor profiles such as herbed goat cheese, Italian sausage, basil pesto mayo, pesto hollandaise and roasted Crimini mushrooms.

First Watch is known for delivering an excellent dining experience and fast, friendly service. All menu items are freshly prepared to order and the restaurant does not use deep fryers or heat lamps.

In addition to serving unique and fresh entrées, First Watch offers its exclusive Sunrise Select® Premium Blend Coffee. The special blend is made from slow-roasted, hand-selected, high-grown Panamanian, Colombian and Mexican coffee beans.

First Watch serves its entire menu seven days a week from 7:00 a.m. until 2:30 p.m. The restaurant also offers guests complimentary newspapers and free Wi-Fi Internet access.

About First Watch
First Watch has specialized in award-winning, made-to-order Breakfast, Brunch and Lunch for nearly 30 years. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites such as omelets, pancakes, sandwiches and salads, to unique specialty items like the fan-favorite Chickichanga® and Fresh Fruit Crepes. It is currently the largest and fastest-growing daytime-only restaurant concept in the U.S. with nearly 100 restaurants in 13 states and additional units under development as part of the Bradenton, FL-based company’s aggressive growth strategy. For more information, visit www.firstwatch.com.


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