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St. Louis Brunch Staple to Open in St. Ann

First Watch will open Monday

ST. LOUIS – May 22, 2018 – First Watch, the popular breakfast, brunch and lunch restaurant with nine locations in the St. Louis area, today announced that it will open its tenth on Monday, May 28, in St. Ann. The new 3,400-square-foot eatery will open at 7 a.m. at 985 Northwest Plaza Drive in the Crossings at Northwest shopping center. It will employ about 25 people.

First Watch’s curated menu takes an elevated approach to traditional and innovative offerings made to order using farm fresh ingredients. It includes crave-able items such as Avocado Toast, Smoked Salmon Eggs Benedict, Farm Stand Breakfast Tacos and Lemon Ricotta Pancakes. The new restaurant offers healthy, flavorful favorites like house-made granola and pico de gallo, organic greens, house-roasted vegetables and cage-free eggs as well as more indulgent, traditional breakfast, brunch and lunch offerings. First Watch in St. Ann will also offer options from the restaurant’s Fresh Juice Bar – including the best-selling Kale Tonic – juiced in-house daily using only the highest quality fruits and vegetables.

The new restaurant will offer both indoor and outdoor seating and will open with First Watch’s latest interior design, which combines farm fresh elements with a high-energy, urban vibe.

In conjunction with the opening, First Watch will donate all money raised from a private pre-opening event to Friends of Kids with Cancer in an effort to help the organization advocate for children undergoing treatment for, and survivors of, cancer and blood-related diseases in the St. Louis area.

First Watch made its St. Louis debut in 2000 when it opened the doors to its Chesterfield restaurant. The award-winning eatery serves its entire menu seven days a week from 7 a.m. until 2:30 p.m. The restaurant also offers customers complimentary newspapers and free Wi-Fi Internet access.


About First Watch
First Watch specializes in award-winning, made-to-order Breakfast, Brunch and Lunch. A recipient of more than 200 “Best Breakfast” and “Best Brunch” accolades, First Watch offers traditional favorites, such as omelets, pancakes, sandwiches and salads, and unique specialty items like Quinoa Power Bowls, Avocado Toast and the Chickichanga. First Watch was recognized as one of Nation’s Restaurant News’ 2017 Second 100 restaurant brands, and was named the 2016 top Family Dining restaurant by Consumer Reports and a 2015 Top Consumer Pick by Nation’s Restaurant News. First Watch is the largest and fastest-growing daytime-only restaurant concept in the United States with more than 320 restaurants in 27 states, including more than 240 First Watch restaurants, 75 The Egg & I restaurants and one Bread & Company restaurant in Nashville. For more information, visit firstwatch.com.

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