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Latest News

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March 3, 2026

Dial Up Some Joy: First Watch Debuts “Feel Good Hotline”

The breakfast spot launches a nostalgic phone line designed to brighten days.

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fwkellys strawberry tres leches french toast17 — Here’s the Scoop, Orlando: Ice Cream Joins the Breakfast Menu this Februrary

v foundation — First Watch Raises More Than $2.3M for the V Foundation

fw boylston post — First Watch Brings a Fresh Take on Breakfast to the Heart of Back Bay

BEC Post 1 — First Watch Kicks Off 2026 with All-Star Lineup

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In the News

news1 — Women’s Day | First Watch Just Launched a Feel Good Hotline—And It Might Be the Morning Reset We All Need

news2 — Restaurant Business | Inside the Culture and Culinary Innovation Behind First Watch’s Growth

fwkellys strawberry tres leches french toast17 — Orlando Business Journal | Kelly’s Homemade Ice Cream, First Watch team up to create breakfast-inspired flavor

Who is First Watch

First Things First

Every season brings change to First Watch, but our commitment to quality and sourcing exceptional ingredients never skips a beet.

Food Ethos

Local farm where First Watch sourced watermelon for their fresh seasonal juice, Watermelon Wake-Up — Follow the Sun

First Watch employees gathered together, laughing — Join Our Team

Fresh picked strawberries in a strawberry field. — Pursuit of Goodness

A promotional image of a First Watch gift card with a sunny, breakfast-themed background. — Give the Gift of Brunch